Example:
A directory "files" contains the file "text", with the following rights:
  drwxr-xr-x  1 root  bin      4 21 May 10:43 files/
       |
       +-->  -rwxr-xr-x  1 bob   users  240 26 Jun 03:47 text
User "bob" can modify the file "text" in the "files" directory, but he can not delete it: file creation and deletion are submitted to the access right of the directory the file is created / deleted in.